Marketing Campaigns Using SAP Machine Learning

Marketing Campaigns Using SAP Machine Learning

This short tips and tricks course will walk you through SAP Analytics Machine Learning - more specifically, using a classification algorithm to find the client's best profitable variables to target a successful marketing campaign. Through the use of hands-on examples, you will see the process of using the Classification Profit Simulator to find the maximum ROI of a marketing campaign. You will learn how to optimize the number of contacts, build a demand forecast based on past sales data, and use a time-series tool to qualify if the data is helpful for predictions. 

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Course Goal

  • Learn the basics of a classification algorithm to segment marketing campaigns
  • Use past sales data to forecast demand in SAP
  • Gain new tips to use during a profit classification simulator to see marketing revenue

Who This Training Is For

  • Consultants
  • Developers
  • End users
  • IT/Business analysts
  • Project team members


  • Certificate of Completion (more certification info)
  • Upon successful completion of this course, receive your Marketing Campaigns Using SAP Machine Learning certificate


Fernando Roque

4.5 Average Rating

2 Reviews

10 Students

6 Courses

Fernando Roque

SAP HANA expert - Statistics for Inventory and Supply Chain

Expertise in grouping statistics to find market segmentation for Logistics and Material Resource Planning. Fernando has written books and articles on SAP HANA Machine Learning applications for data segmentation. He has also written for SAP PRESS - Data Segmentation Using K-Means and SAP HANA PAL. His expertise also includes using satellite data for RISK assessment of wildfires, droughts, and crop losses. You can read his article on analyzing the impact of droughts in coffee plantations for COPERNICUS the satellite program of the European Space Agency.

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Language: English
Level: Intermediate
Duration: 0.5 hours
Type:  Instructor-led
Releases: BI 7.x
Category: Analytics

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