CRM Marketing Resource Management

CRM Marketing Resource Management

This course provides an introduction to the business process of CRM Marketing Resource Management in CRM 7.0 with integration to SAP ECC and SAP BI. We will focus on the solution overview and the business process in CRM 7.0, which will be very similar to SAP C/4, CX. This process is used by major businesses to plan internal marketing activities, manage the budgets, carry out procurement activities and follow-up on actuals spent.

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Course Goal

  • Understand the business process behind Marketing Resource Management
  • Learn how CRM Marketing functions are using in MRM
  • Understand the integration between CRM, ERP and BI

Who This Training Is For

  • Consultants
  • End users
  • Executives and Managers
  • Project Managers
  • Project team members


  • Certificate of Completion (more certification info)
  • Upon successful completion of this course, receive your CRM Marketing Resource Management certificate

This Course is In the Following Learning Paths:

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Csongor Varga

4.5 Average Rating

114 Reviews

509 Students

8 Courses

Csongor Varga

CRM Consultant

I am an SAP consultant from Budapest, Hungary with more than 20 years of work experience in the SAP world, including 16 years in CRM and ERP, I specialize in design and implementation projects in CRM as well as strategy and business consulting in the CRM field. I have a good technical understanding and working knowledge of various development languages and database systems. I have extensive experience working with many multi-national companies all over Europe.

I know CRM is not a particularly hot topic, therefore I am focusing more on core functions that are applicable in all SAP areas. During my consulting year, I used SAP GUI Scripting a lot for data migration, testing, and data generation. I think it is a not well known, but very powerful part of SAP GUI, which unfortunately slowly going out of use with Fiori.

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Language: English
Level: Intermediate
Duration: 1 hours
Type:  Instructor-led
Releases: SAP CRM 7
Category: Logistics

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